We invent strategic market research and marketing solutions. The new products, brands, services and business models that we invent help our clients create enduring competitive advantage.
Our forte lies in raising the innovation quotient of the organization by use of robust tools and process designed to increase the chance of success at the market place. Uncovering and embedding the hidden power of consumer insight is something that we thrive on. We help our partners build in house innovation capabilities .Our style is provocative and passionate.
The solutions that we create are inspired not just by theory but are rooted in four decades of industry experience.
We try to offer new and different solutions for old problems which have been grappling for long.
Access to a consumer anywhere in the world based on your chosen criteria using Video technology is only the beginning of our service. The real difference we bring is our expertise to facilitate use of the consumer interaction as a competitive edge in your business.
You can conduct consumer interviews yourself or use the services of moderators & translators ( if required) to facilitate the interview as per your Requirement Tap into qualitative Researchers world wide for interpretation and analysis
You are working on interesting challenge and wish you could reach out to the Target consumer and get a quick understanding about some thing you are unsure about or You are looking for inspiration , or an independent independent unbiased view
With few clicks, we will get the consumer on to your desk in a matter of hours.
If you think you need do even more work with consumer as your partner we can advice you and help you to do that the right way and be one step ahead of competition.
Do wish you could watch how the consumer cooks a dish in a particular manner ?OR
How she goes through her beauty regimenOR
Or cleans the DishesOR
Or how her children brush their teeth.OR
You can observe live in non intrusive manner, record and then probe all the details required to develop solutions via a follow up video call.